Kanye West is an interesting character. On one hand, he represents great musical talent and is a gifted writer/producer. On the other hand, he represents blatant narcissism and the very worst of the shock-inducing behavior to draw attention. He is one of the most prominent figures in popular music, and he seems like he hates that position. The diluted rants he goes on, the meeting with controversial figures such as Donald Trump, and the new "I Love It" music video all show an interesting character study.
Now, obviously, "I Love It" is not an objectively good song. The hook is repetitive, the lyrics are predictable and the song overall can be a little boring. But there's something about that makes it so infatuating, and the country obviously agrees, with it's top 10 position on the charts. Maybe it's the music video, with the bizarre Roblox constuming, or the unlikely collaboration between Lil Pump and West. Nothing makes sense, and I love it. Kanye has carved himself into an interesting niche, and with all the mini albums he's had his hands in recently, his next full length album is sure to be quite the interesting release. Look out for Yahndi on Black Friday this year, you won't want to miss it.